How to get more traffic to your Shopify eCommerce Store with content marketing; The active introduction of modern technologies has allowed entrepreneurs to digitalize their businesses and sell more products and services. 60% of all retail sales in North America are digital and the share of e-commerce in total retail sales will soon reach 15%, amounting $ 500 billion+ in coming days. A good number of online shopping firms use Shopify to reach out to the targeted audience & and sell their products. Here are some Good Infomation of How to get more traffic to your Shopify eCommerce Store with content marketing?
We all know that E-commerce companies use content marketing to help their sites rank in the top results of leading search engines & get more customers. Some of them get an amazing success, while some others fail miserably. So, how to get more traffic to your Shopify eCommerce Store with content marketing? Let’s Find out.
Update Your Website Regularly with Fresh Content
One of the main questions that site owners often ask is how often they should update the website with content. Always remember that the constant updating of content on websites raises its trust factor in the eyes of search engines and helps users to find the desired stuff immediately. Search robots will come to your website regularly to index new articles and show them in their SERPs. So, create a definite plan for content marketing, write high-quality content with the help of professional content developers, and use them for website optimization. It will make your site information rich and attract the attention of the audience easily.
Automated Delivery of Personalized Newsletters to Subscribers
Automated email distribution is a channel for communication, interaction and personalized communication with interested subscribers and increasing traffic to websites. Almost all leading E-commerce companies use it to establish relationships with customers and sell more products. Always keep in mind that personalized newsletters are valuable brand promotion tools which help to create certain associations with your leads and customers.
Well-considered brand marketing email marketing strategy provides a direct communication channel with customers, becomes a reliable starting point of interaction between the brand and customers, Starts and maintains a dialogue with all segments of the audience, promotes customer loyalty, and builds a network of loyal subscribers.
Start Blogging to Educate Online Shoppers About Your Products
Blogging is an inexpensive way to drive traffic to your website, increase your return on internet marketing and attract more potential customers in a short span of time. Regular blogging on your website or on third-party platforms will significantly increase the visibility of your Shopify website in the SERPs of different search engines and drive more traffic to you. Good, high-quality content will increase your recognition and credibility of the business sooner than later.
So, make sure that you write on relevant topics and include in the articles and headlines keywords that relate to your industry and can attract customers. All leading search engines appreciate unique, high-quality and relevant content. Active blogging gives you the opportunity to communicate with your existing and potential customers and to build a trusting relationship with them.
Use Videos in E-commerce Marketing
These days, Video marketing is one of the biggest trends on the Internet as people are more interested in watching videos than reading reviews. E-commerce business organizations can create high conversions with the help of YouTube Videos. Always keep in mind that YouTube has over a billion users which are one-third of the Internet community.
So, create attractive YouTube videos with the help of experts and explain the benefits of using your products to customers. Upload those videos to the YouTube channel and try to increase its views as far as possible. Share your videos with friends, relatives, and subscribers on different online forums and ask them to make it a hit by sharing further in maximum numbers. The more they share, the more business opportunities are likely to come in your way sooner or later.
Capitalize Image Content
High-quality images play big in the success of E-commerce brands. It is because shoppers view the images of products from different angles & make purchasing decisions accordingly. So, click product images yourself, add a caption, ALT tags, and upload it on your Shopify store. It will help search engines to show the appropriate images of products in their top search results and let you gain more business opportunities.
Write High-Quality Ad Materials
There are many E-commerce companies that run PPC ads to promote websites and get more business opportunities. A good advertisement can bring business worth millions of dollars every day. Writing good promotional texts is an art, which can stand you out of the crowd. The purpose of any advertising material is to encourage shoppers to buy the advertised products. Therefore, write high-quality ad materials for PPC ads and run them in a well-planned manner. Exercise vigilant control over the effectiveness of each ad you place to ensure better ROI. Make necessary changes in PPC ads to increase the output level.
So, content marketing is all about writing and distributing content on different web platforms to meet ambitious business objectives. Distribute your resources properly to perform content marketing for the Shopify stores, generate ample traffic and make revenues comfortably. Best of Luck!